I read today that there are now 238,905 international students in Korea (plus 75,033 people studying the Korean language).  That’s kind of interesting.

The top sending countries are China and Vietnam (76k and 63k students, respectively).

(raw data is here)

Some students are on a Korean-language track and might submit a TOPIK score during the admissions process.  Others are on an English-language track and might submit some kind of English test score during the process.

I bet that most of the Vietnamese students on the English track submit an IELTS score, while the Chinese students make use of either TOEFL or IELTS scores, depending on their preference (and I think they are more likely to be on the Korean-language track).

Most of the schools here seem to favor TOEFL and IELTS (and, god bless ‘em, TEPS). There may be an opportunity for smaller tests to make inroads in Korea if they engage with the universities a little more.

If anyone from Duolingo English Test is reading this, you could add Sungkyunkwan University to the tracker on your site.  People say that it’s a pretty good school.  Many years ago I lived near their Suwon campus – I never went inside, but would use it as a starting point for runs along the Suwon Dulle Gil.

Considering the ongoing debate about at-home testing, I’ve been asked a few times to estimate the total number of high stakes at-home tests being administered for the sake of higher-ed admissions and immigration. This requires a whole lot of guesswork, but it is fun to speculate.

First up, I estimate that the Duolingo English Test is administered about 650,000 times per year. This estimate is based on revenue figures included in Duolingo’s annual reports. Those are all at-home administrations.

Next, I estimate that the TOEFL is taken about 750,000 times per year. This is based on comments from Amit Sevak that the test was taken “almost a million times” circa 2021/22 and my assumption that volumes have declined since then (as they have across the whole industry). Anecdotally, it seems like the at-home TOEFL is extremely popular in some key South Asian markets, where I estimate that more than 40% of TOEFL tests are taken at home. But in the giant Chinese market, the at-home TOEFL appears to be quite unpopular. In fact, test takers there are required to use a workaround via a voucher from Hong Kong just to access it in the first place. The key Korean and Japanese markets seem somewhere in between. Consequently, I estimate that about 25% of all TOEFL tests are now taken at home, or about 188,000 tests per year.

Next, we have the IELTS Official. The most recent numbers from IDP and the BC indicate that they do about 3.5 million IELTS tests per year. Assuming the usual 75/25 split remains accurate, about 2.7 million of those are probably IELTS Academic tests (the only version available online). While the IELTS partners don’t seem very enthusiastic about at-home testing, it is still offered in 86 countries and in the occupied Palestinian territories. The list of where it is available is dominated by EU countries, but it also includes a few spots where access to test centers might be limited. It must be mentioned that the at-home test is NOT available in any of the mega markets that we are all familiar with (India, China, Vietnam and Nigeria). Given all of the above, I estimate that the at-home IELTS accounts for only 5% of all administrations, or about 160,000 tests per year.

Finally, we have the long tail of moderately popular tests that do at least a few at-home administrations (LANGUAGECERT, Michigan, Oxford ELLT, OET, etc) and those which are done exclusively online (Kaplan, Password Plus, PTE Express, etc). I’m not familiar enough with their operations to guess the totals, but surely they all add up.

Based on these estimates, it looks like the big three tests do a combined total of about 998,000 at-home tests per year.  If we include the smaller tests in our total, we can assume that well over a million at-home tests are being taken each year for admissions and immigration purposes.

A caveat to keep in mind, of course, is that some people take these tests for professional purposes, certification purposes and for their own amusement.

Duolingo has published its annual report for 2025.  Revenue from the Duolingo English Test was $42,006,000 for the year.  Given that the test costs $70, we might estimate that it was taken about 600,000 times in the year.

But that’s a very rough estimate as many people pay less than $70 by using a test voucher or buying multiple attempts at the same time.  Others pay more than $70 by requesting express scoring.  And, also, in January the test only cost $65.

In any case, this count is down a big 17% from my estimate of 723,000 tests in 2024.  Duolingo bucked the industry trend in 2024 (with flat volumes) and 2023 (with a big increase) but 2025 wasn’t so kind to the firm.  This will generally be ascribed to the unattractiveness of the USA as a study destination at the current time, but I want (as always) to emphasize that the market is more competitive with every year.  Duolingo doesn’t have the “contemporary-affordable” quadrant all to itself anymore and is facing increased competition from a range of affordable at-home tests taken by students heading to the key markets of Canada and the UK.

That’s the last of the financial reports for the time being. I suppose we might see the British Council’s annual report next month. ETS’s annual audit could appear any day between now and June 30.

Here’s another mildly frustrating article on English tests out of the UK. It appeared in The Times.

In their discussion of universities accepting scores from the Duolingo English Test, the author quotes a post from the Duolingo English Test subreddit. The quote is presented in the article as a complaint about how the AI scoring used in the Duolingo English Test penalizes accents. But, in fact, the Reddit post was about scoring in a third party practice app… not the Duolingo English Test.

The article also invites users to “Test [their] English with a Duolingo quiz.” The quiz appears to have been built using heavily modified (and simplified) practice questions from the Duolingo English Test website. This could give readers an incorrect impression of the test’s content.

Also: the quiz is incorrectly scored.

There is an article in the Financial Times which rehashes some of the discussions that folks in the UK have been having over the past few weeks.  The opening sentence is “[a] growing number of UK universities are using a test developed by language-learning app Duolingo to judge whether foreign students speak good enough English to enrol on their courses.”

The article includes some sample items from the Duolingo English Test and the IELTS Test.  Specifically, a sample of Duolingo’s “Is this a real word” task and a multiple choice academic reading task from the IELTS.  I’m not sure this is fair.  Perhaps it would have been better to compare the IELTS academic reading task to the Duolingo interactive reading task. Below a sample of that item type.

 

A stark decline in the number of international students heading to Canada is one reason why test volumes are decreasing. The Toronto Star reports that 115, 470 students entered the country last year. That’s 61% less than the year before. I’ll post a link in the comments.

In recent years, a major part of Canada’s attractiveness as a study destination has been its immigration proposition: in just a handful of years an individual can progress from a short course of study to a post-graduation work permit and then permanent residence. But keep in mind that due to regulations that came into force back in November of 2024, it is usually necessary to take an English test at all three steps in this journey. As you can imagine, this has made Canada pretty important to testing firms.

Students heading to Canada have traditionally favored the IELTS. But Canadian study visa applications don’t come with a list of mandated English tests, so students are free to choose from a wide variety of options. My alma mater (a middling school on the east coast) accepts scores from eight different tests, for instance. Anecdotally, it seems like Pearson’s PTE and the Duolingo English Test have gained popularity among Canada-bound students in recent years. A recent IDP Education financial report highlighted on-shore testing in Canada as a bright spot in challenging times.

One fun wrinkle is that while university applications require scores from the IELTS Academic test (or some other academic-ish English test), the PGWP requires scores from the IELTS General test (or the CELPIP General test or the PTE Core). So even if your course of study was short enough that your original test score is still valid following your graduation, you will have to retest. Savvy timing could possibly enable people to use the same scores for PGWP and PR, though.

ELT Journal has published Duolingo’s response to last year’s article by Bruce, et al. about new online English tests and their use in UK admissions.  Regular readers will surely recall the article, as I have referred to it here several times.  It has also been mentioned in the higher-ed press many times. In short, the study suggested that the use of these tests has resulted in the admission of students with poor English abilities.

The authors of the response suggest that the study contains “several substantial flaws that potentially invalidate [its] conclusions.”

To break it down, their main concerns are:

  1. The study draws conclusions based solely on the opinions of university staff.  But it does not include performance data like student marks and progression rates to contextualize these perceptions.
  2. EAP professionals make up the largest respondent subgroup, “yet they typically work only with students requiring language support, potentially excluding perspectives on higher-proficiency matriculants.”
  3. While criticisms were leveled against the Duolingo English Test and other new tests, such tests were used by only a handful of the schools represented in the study.  This suggests that the students with poor English skills referred to by respondents were actually admitted with IELTS scores.
  4. I’ll just leave a quote for this one: “Low-quality research, including studies in which the methods and results do not support the conclusions, is potentially detrimental to both future research efforts and society.”
  5. Several of the authors of the study are affiliated with the owners of the test (IELTS) which was most praised in the study.  It is suggested that this was not adequately disclosed.

A survey by CollegePulse of 855 students in the USA was shared on the Duolingo English Test blog in December.  I was waiting for some clarifications before sharing them, but those don’t seem forthcoming so I’ll pass along a few notes now.

According to CollegePulse, thirteen percent of the students in the group who graduated in 2025 took the Duolingo English Test.  Meanwhile, 21% of students set to graduate in 2028 took the test.  That looks good for Duolingo, as it suggests that their test continues to grow among America-bound students.  And, of course, it is worth mentioning that the number was pretty much zero back in the class of 2020.

Fifty-two percent of students in the group (all graduating years) took the TOEFL test.  That’s actually pretty good for TOEFL.  I imagine the number was closer to 80% among the graduating class of 2020… but TOEFL seems to have held on to more than half of its old market share.  Can’t complain too much about that.  I would love to see numbers broken down by graduating year, though.

Thirty-one percent of the group (all graduating years) took an IELTS test.  Just three percent took a PTE test.  That speaks to why Pearson has launched an alternative test just for the American market.

Be sure to take all this with a grain of salt, as the methodology of the survey hasn’t been provided.

The Quantum Hub and Duolingo English Test have published a white paper about the DET. The contents will be familiar to most regular readers, but it is worth checking out if you are still puzzled about how the test was able to become so popular over the past five or six years. There is a tendency to assume that the DET is popular because test takers think it is really easy. But it goes deeper than that. Ignore those deeper reasons at your own peril.

Duolingo published Q3 results last week.  Revenue from the Duolingo English Test amounted to $9,649,000 for the quarter.  If we divide that number by the cost of taking the test ($70) we get a total of 137,842 tests for the quarter.  That’s a decline of 17% compared to the same quarter last year.  This figure tracks with what we’ve seen so far this year:  Q1 was down 17% and Q2 was down 12%.

Just keep in mind that this is a rough estimate, as some people pay less for the test by purchasing a bundle and others pay more for the test by purchasing express scoring.  Others pay nothing at all by using a waiver from the Duolingo Access program (25k waivers were distributed last year).

How does this compare to the industry as a whole?  By my data, PTE volumes were down 10% in the first half of 2025, while IELTS volumes at IDP were down 11% for the first half of 2025.

IDP will publish a new half-year report in February.

We might learn about IELTS volumes at the British Council if they publish their annual return in January, as required (but they probably won’t).  ETS doesn’t publish TOEFL test volumes, but keep an eye out for the release of the organization’s annual audit in early January.