I’ve attached here a Google Trends chart showing search interest in Canada over the past four years for the terms “IELTS” and “CELPIP.” I share this because it demonstrates how CELPIP seems to be steadily closing the interest gap.
(The chart begins in November 2021 as including the giant one-day spike from earlier that year makes it unviewable, but obviously the gap was even wider in the past)
I haven’t actually taken CELPIP, but it appears to be a fairly attractive product for some test takers. Indeed, as CELPIP is not used for university admissions, interest in it might have already surpassed interest in IELTS within its category (immigration).
This is something that people who follow the business of English testing will want to keep an eye on. We talk a lot about how IELTS faces challenges from Duolingo or Pearson but there are many other products which might grab some of their market share in the years ahead.
As regular readers know, CELPIP was recently approved for immigration to Australia. It may become popular there as test takers notice some of the same features that are currently attractive to would-be Canadians.
Anyway, below the chart I will share a couple of images showing the long wait times for CELPIP books from some favorite public libraries in Canadaland (the first is in Halifax, the second is Toronto).


