Here’s a list of the top ten countries that sent traffic to this website in 2024. If you are wondering what parts of the world are most interested in the TOEFL, this is for you. The list matches my general understanding of where the test is popular, with one exception; China is the biggest market for the TOEFL, but it can be challenging to reach Chinese students online.
The list consists of the same ten countries as 2023 but Indonesia has replaced Brazil in the final slot. That doesn’t come as a surprise, as Indonesia is generally considered the next potential gold mine for testing and student recruitment firms.
With that said, here’s the list:
- USA
- India
- South Korea
- Japan
- Turkiye
- China
- Taiwan
- Germany
- Iran
- Indonesia
This is useful because TOEFL is a test with little pockets of popularity. It isn’t a broadly popular test like the IELTS, where the top ten list would be pretty much the same as the top ten list of sending countries.