I saw that Scotiabank is handing out PTE discount codes (for the Academic and Core tests) to anyone who fills in a survey.
As a general rule I always try to avoid Toronto, but whenever I fly into Pearson Airport I spot bank advertisements targeting newcomers right inside the jetway. I imagine that one can open an account even before leaving the terminal.
This seems like a smart way to snag even more new arrivals. Pearson might even get a handful of additional test takers.
FYI: Pearson operates 32 test centers in Canada. That’s not a particularly large amount, as the IELTS social media team suggests they have 150+ centers in the country (the IELTS website lists a whopping 264 Canadian centers, but that probably includes duplicates and closed centers). CELPIP claims to have 60+ centers in Canada.