Someone on Reddit shared this picture of an IELTS advert in one of the SkyTrain stops in Burnaby*, British Columbia. Passengers who scan the code can get a $25 discount on the IELTS when taken on paper at a particular test center. One of the fun quirks of the IELTS system is that discounts are occasionally available at the test center level.
I’m quite fond of old-school marketing that breaks free from the usual bubbles. Note also the roadside billboards used effectively by Pearson across India (or, for that matter, all the study abroad adverts stuck to the backs of rickshaws I saw while visiting Punjab last year).
If ya don’t want to scan the code, click here for the discount.
*As regular readers know, Burnaby is a suburb of Canada’s least fun city.
