GMAC has published statistics for the 2025 testing year. They note that the GMAT was taken 93,196 times in the year. That’s down from 115,286 in 2024. In the last pre-pandemic year, the test was taken 225,621 times. According to the numbers I have in front of me, the all-time high was 286,529 tests in 2012.
It seems that the “GMAT Focus” changes have not done much to slow the decline of this product. There is a lesson here, perhaps, about how legacy test makers need to do more than shorten their tests and mess about with the item types if they want to win back the hearts and minds of test takers. The kids might say that it comes down to vibes. But there are more tangible things to keep in mind. They include cost, supplementary fees, the prep journey, customer-no-service, marketing… and more.