The Educational Testing Service is seeking to hire a Senior Manager for Competitive Intelligence. The manager will be responsible for “monitoring, analyzing, and reporting on industry, market, and competitor developments and the identification and evaluation of new business opportunities.” They will also “provide insights on competitor strategies, strengths, weaknesses, opportunities, threats and strategic plans.”
They’ll also have to “conduct primary and secondary research [and] gather and analyze industry, market and competitor intelligence” and “build and maintain an active network of internal and external intelligence sources.”
I look forward to the winning candidate hitting me up an unpaid consultation.
All kidding aside, my recommendation for said individual is to keep in touch with test takers. And in a meaningful way that goes beyond sterile focus groups and post-test questionnaires. They are the ones who drive industry trends and they are the ones who are at the root of your competitors’ strengths and weaknesses.