A couple of years ago I recommended that all of my teacher friends invest in the Duolingo IPO, as I thought the company’s little-known English test would hit the mainstream in four or five years.  Sadly, the cat is out of the bag on that front, and I am not sure the company is a great buy.  

Anyway, there are a few fun details about the Duolingo English Test to be found in their IPO documents, filed with the SEC just a few days ago.  Here’s what caught my eye:

  • In 2020, the test was taken about 344,000 times for about 15 million dollars in revenue. 
  • In 2020, 10% of the company’s revenue came from the test.  That reached 11 for the beginning of 2021.
  • The company hopes to extend the test to the immigration and workforce testing sectors.
  • Duolingo, as a company, lost 15.8 million dollars in 2020.  I can only imagine how frustrated ETS feels having to compete with a company that doesn’t really need to make money.
  • Duolingo expects schools to continue accepting the test after the pandemic ends.
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