Cost of Sending TOEFL Scores Increased to $39?

Some folks have reported being charged $39 (each) to send additional TOEFL score reports.  It currently costs only $29 when I try to send scores from my account.  I don’t know if ETS is doing an A/B test, or if someone in Gurgaon pressed the wrong button.  

What does it cost you to send scores?  Let me know in the comments.