According to a report in the South China Morning Post, Koolearn Technology will pivot from TOEFL preparation to “live streaming e-commerce.” Like selling apples. Or a nice frozen steak.

Test watchers might recognize Koolearn (mostly owned by New Oriental) as the exclusive publisher (in China) of “Test Practice Online” (TPO) tests for the TOEFL, which they license from ETS. I am curious if that relationship will continue as the company repositions itself.

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