Mildly interesting that Cambridge Press and Assessment is seeking a “Senior Business Change Lead” who will “define and deliver the business change strategy for IELTS across Cambridge English.”
They’ve already changed the colour of the IELTS practice test books, so it isn’t about that. It’s probably bigger.
Remember that just about twelve months ago, ETS started looking for someone to “drive meaningful business outcomes for the next generation English Language Learning products (Next Gen TOEFL).” And now we are getting a whole new TOEFL.