I read in a press release that ApplyBoard will partner with the British Council “to help bridge the gap between the testing and application phases of the international education experience.” It says that people taking the IELTS through the British Council “will receive personalised study-abroad matching through ApplyBoard.”

I don’t know exactly what that means, but it sounds fun. And is probably a great opportunity for ApplyBoard to further expand beyond its traditional niche of putting people in Canadian schools.

I like that the British Council is partnering with ApplyBoard, even though that firm is a direct competitor to their close pals at IDP Education.

I also appreciate that ApplyBoard is linking up with the IELTS, despite being owned, in part, by the folks behind the TOEFL.

Once, a very long time ago, I wrote a bunch of articles about the TOEFL for a partnership between Applyboard and that test. But the project was canceled and most of my articles are (presumably) still sitting in a virtual filing cabinet somewhere in southern Ontario. They were pretty good articles.

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